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Concha y Toro strategy

UK market investment

Concha y Toro is investing in the UK market to achieve sustainable growth through:

  • Our priority brands
  • Key channels and key customers
  • Wines that excel in every price bracket
  • Improved insights and service

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Focus on our top wine brands

At Concha y Toro UK, we focus on our seven major wine brands, working with our key customers in their various channels to build distribution and sales.  We are proud of the reputation for quality and value which brands such as Casillero del Diablo, Cono Sur and Trivento enjoy.

Marketing partnerships

With considerable marketing investment including major partnerships with Sky Movies for Casillero del Diablo, with the Tour de France for Cono Sur,  and Trivento's partnering with Premiership Rugby, we aim to bring these brands to the widest possible consumer audience.