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Cono Sur wins Harpers 'Engaging the Consumer' Award

by Ben Smith, 23.10.2015

Cono Sur won the Engaging the Consumer Award at the 2015 Harpers Awards in London, for the suite of marketing activity around the Grand Départ at the Tour de France in 2014. 

Dan Featherstone, Marketing Manager for Cono Sur in the UK commented: "Cono Sur’s wines are consistently awarded, but last night’s award meant a huge deal as it recognised the dedicated team that sits behind and drives this wonderful brand ever forward. It also sends a great message to our customers, that we are not only focused on reaching their own customers – the consumers – but we’re succeeding in engaging them.” 

The win means Concha y Toro UK are 3 out of 3 for this award, as the same award was won by Isla Negra in 2013 and by Casillero del Diablo last year. Pictured are Team Cono Sur on the podium at the awards alongside Harpers Editor Rosie Davenport (far right) and fellow presenter Guy Woodward (far left).