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Cono Sur takes to Le Tour once more

by CyT UK, 23.06.2017

Cono Sur, producer of the UK’s leading branded Pinot Noir, will this month celebrate its status as Official Wine of the world’s most-watched sporting event, Le Tour de France, with a brand new limited edition range of labels.

The designs, by acclaimed cycling artist Eliza Southwood, celebrate the feats of Miguel Indurain, who won the Tour de France an incredible 5 consecutive times in the 1990s, and are also a nod to the bicycles which are used by workers throughout Cono Sur’s vineyards in Chile.

“Inspired by Greatness” is the theme uniting these wines and the riders in 2017, the 104th year of the Tour.

Cono Sur brand manager James Hick says
“Bikes are an integral part of the Cono Sur story, thanks to the workers in Chimbarongo in Chile who pick the grapes travelling around the vineyards by bike. It is fantastic for us to collaborate again with Eliza Southwood, and to capture the moment when Miguel Indurain took the initiative in one of the great Tour stages.”

Miguel Indurain says of Southwood’s artwork
“I really like the result. I can see reflected in her piece what I felt during that very special stage (of Le Tour). *
Asked about his own attitude to wine, Indurain says “Wine is something that is never missing from my table, especially in celebrations with family and friends.”

Cono Sur, under the leadership of Chief winemaker Adolfo Hurtado, has long been a leading exponent of Pinot Noir in Chile, and their ‘Bicicleta’ Pinot Noir is the UK’s favourite example of the grape, selling some 1.27 million litres in the UK in the last 52 weeks, representing value growth of some 16% over the previous 52.**
The limited edition bottles will be in store from mid-June, and the 104th Tour de France kicks off on 1st July 2017 in Dusseldorf, Germany.

*Cycling artist Eliza Southwood met with Indurain in his hometown in Spain to talk over his highlights and memories of riding in Le Tour.
The scene captures the 13th Stage of Le Tour de France 1991. The stage was from Jaca, Spain to Val Louron, France. It was a mountainous stage taking in the famous passes of Pourtalet, Aubisque, Tourmalet, Aspin and Val Louron. Starting up Le Tourmalet, Indurain attacked and all the other big names followed. One by one they were dropped except Chiappucci. With 60Km and two more peaks to go, Chiappucci and Indurain worked together knowing that one of them would win the stage. Ultimately, Chiappucci won the stage but it was Indurain, arriving 1 second after Chiappucci, who claimed the yellow jersey. Indurain defended the yellow jersey all the way to Paris where he was awarded the first of his five Le Tour de France wins.

**IRI reports, Total Off Trade, 52 weeks to 22.4.17