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Casillero del Diablo launches premium Reserva Especial

by CyT UK, 12.04.2018

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  • “The Wine from the Devil’s Cellar” introduces a new premium tier

  • Chile as an origin and premium wines over £8 both outperforming the still wine market*

  • Reserva Especial Cabernet Sauvignon from Cauquenes region is the first to market in the UK

  • Casillero del Diablo is the UK’s #1 Chilean brand and #1 Cabernet Sauvignon*

Top Ten wine brand Casillero del Diablo is proud to announce the launch of a completely new tier in its wine range, the Reserva Especial.  Priced at £10 RRP, the Reserva Especial will be targeted at existing wine shoppers who are looking for a more special offering or to purchase as a gift.

Winemaker Marcelo Papa, who has overseen this hugely successful wine brand - the best-selling Chilean brand in the UK – for over 15 years, says “we want to champion regions in Chile which people perhaps don’t know so well. I have been working in Cauquenes for some time and am convinced it is one of Chile’s best areas for Cabernet Sauvignon.”

Casillero del Diablo Brand Manager Natasha Erlandson says

 “Casillero del Diablo continues to be a hugely successful wine brand, with 2 million case sales annually in the UK, and the highest bottle price of any of the Top 9 wine brands. With the premium category (£8 and above) the only one in positive growth against all shopper measures**, and Casillero Reserva Cabernet Sauvignon well-established as the UK’s #1 Cabernet, now is the perfect time to launch another world-beating wine from this trusted brand.”

Casillero del Diablo continues to invest strongly in the UK market via partnerships with Sky Cinema and The Luna Cinema to continue to grow its household penetration and status as a Top 10 Wine Brand.
Casillero del Diablo Reserva Especial Cabernet Sauvignon will be available from mid-April in the UK.