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Trivento launch major new partnership with Discovery

by CyT UK, 06.04.2018

  • UK’s best-selling Argentinean wine launches ‘Bold Discoveries’ campaign
  • Trivento are Official Sponsors of Documentaries across 4 Discovery Channels
  • Campaign targets 25-45 year olds
  • Idents run from 6 April to December promoting ‘everyday discoveries’ – 220 hours of coverage each month
  • New label for Trivento Reserve Malbec – the UK’s No.1 branded Malbec
  • Neck collar campaign supports with 6 ‘Ultimate Adventures’ to be won

Trivento, the UK’s favourite Argentinean wine brand, is delighted to announce a major new media partnership with Discovery Channel.  As proud sponsors of the Channel’s documentaries, Trivento will feature in a series of video clips (idents) which will be shown across 4 of the Discovery Channels including Freeview.
Over 220 hours of content a month - a mixture of 10 second idents and 30 second competition spots - will appear, and Trivento will support this with a raft of in-outlet activations with their customers, including a neck collar campaign to win one of 6 ‘Ultimate Adventures’ running across 2 million bottles nationally from April to September.
A digital marketing plan covering social media and YouTube pre-roll content (with over 2.8 million impressions) will run simultaneously.