Concha y Toro UK News

Read about Concha y Toro UK, our wine brands, people and achievements

< Back to all news

Chilled Pinot Noir: Cono Sur targets Summer red wine sales with heat-changing label

Wed 29 May 2019

Chilled Pinot Noir: Cono Sur targets Summer red wine sales with heat-changing label
  • Packaging innovation shows the perfect temperature for a chilled glass of Pinot Noir
  • Campaign targets the red wine sales under-trade in warmer summers like 2018
  • IWSC Chilean Winery of the Year with huge consumer campaign
  • Cono Sur’s Bicicleta range growing at 19% year on year in total UK market*

Viña Cono Sur, the winery famed for its award-winning quality, innovation and sustainability credentials is launching a major product innovation to create a new occasion for its red wine during the summer months.

A thermochromic label on the latest 2018 vintage will show consumers the perfect temperature for a cool glass of Pinot Noir to bring out the wine’s refreshing fruitiness. The famous bicycle on the label of Bicicleta Pinot Noir turns blue when the wine is perfectly chilled.

Licence to Chill

The new campaign is designed to dispel the myth that red wine can’t be enjoyed in warm summer months. James Hick, Cono Sur Marketing Manager in the UK, says:

“Some savvy wine drinkers already know how enjoyable lighter red wines can be out of the fridge in warm weather – we’re aiming to spread that message to the whole country via this campaign. We want to give UK wine shoppers a “Licence to Chill”!

“It’s an easy-to-understand, fun and engaging label that you can see working in your hands, while focusing wine shoppers’ attention to our famous bicycle,  Cono Sur workers’ way of travelling around the vineyards in Chile.”

Over half a million bottles of Bicicleta Pinot Noir 2018 will feature the thermochromic label.

 

News
Casillero del Diablo joins Top 10 best-selling global wine brands

by CyT 13th July 2020

@CYT_UK
A great review for @1000StoriesWine from @kirbylondon in @Independent for July 4: "if there was one wine I had to choose this summer for a barbecued rump steak on a warm evening in the garden, this would probably be it." https://t.co/33bNPojT4x https://t.co/mB1fv8c5Gj

by CyT 4th July 2020

@CYT_UK
RT @IEMA_Transform: The Energy and Carbon Transition shortlist is: Bank of England @bankofengland Community Utilities @CommunityUtilit Conc…

by CyT 4th July 2020

@CYT_UK
Fans of Chilean wine - on Instagram follow @Tobythewinebuyer from @TheWineSociety for great advice and knowledge

by CyT 4th July 2020

@CYT_UK
RT @timatkin: Two tasty Malbecs for my Instagram Live chat with ⁦@thewinefind⁩ at 7pm this evening. https://t.co/YvLBRWeS1R

by CyT 3rd July 2020

@CYT_UK
Great recco on @winepages for @ConoSurWines Organic Pinot Noir - "a sweet cherry fruit character comes through nicely on the palate, the texture quite creamy, and the finish juicy and appetising" https://t.co/lu5v0HAuyj https://t.co/ctrXnKOGVG

by CyT 29th June 2020

@CYT_UK
RT @GlobalGoodAward: Congratulations @CyT_UK @ConoSurWines + @NorwichCC + @childbase – you’re all placed in a top spot in 2020 #GlobalGood…

by CyT 16th June 2020

@CYT_UK
Online shopping: insights from @DrinksRetailing including opportunities in the wine category from Alex @CyT_UK https://t.co/F32KXbrpuT

by CyT 12th June 2020

@CYT_UK
We've just launched a new Diablo wine - Diablo Black Cabernet Sauvignon. Read all about it via @just_drinks https://t.co/yvGranOHZL https://t.co/7WdYneyJSD

by CyT 9th June 2020

@CYT_UK
RT @HarpersWine: Concha y Toro extends Diablo brand - Harpers Wine & Spirit Trade News https://t.co/zJa4eRKVCD @CyT_UK

by CyT 8th June 2020

News
Concha y Toro UK launches Diablo Black as brand shows record sales

by CyT 8th June 2020

@CYT_UK
Our very own Ian Prime is cycling AT LEAST 1,000 miles (or until he finds a pub that's open - whichever is the longer) in support of @drinks_trust and you can support him too! https://t.co/F2kfEekXpX https://t.co/gWicqPXM2D

by CyT 3rd June 2020

News
Two new rosés launched to meet trend for lighter styles

by CyT 28th May 2020

@CYT_UK
We have TWO new rosés launching in the UK - @Trivento Malbec rosé and @ConoSurWines fabulous Pinot Noir rosé - read more here https://t.co/UrlBp6EQCz https://t.co/2PJnk02Y4H

by CyT 28th May 2020

@CYT_UK
RT @HarpersWine: Cono Sur rolls out organic range @CyT_UK - Harpers Wine & Spirit Trade News https://t.co/HPPMJhc8KM

by CyT 20th May 2020

@CYT_UK
Good coverage of the twin harvest challenges faced in Chile this year by @conchaytoro via @HarpersWine https://t.co/TGc8euRZj3 https://t.co/XCyOhcKjKf

by CyT 14th May 2020