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Casillero del Diablo unveils the latest chapter in The Wine Legend: a brand-new advertising campaign as UK partnership with Sky celebrates its 10th year

Wed 24 Apr 2024

Casillero del Diablo unveils the latest chapter in The Wine Legend:   a brand-new advertising campaign as UK partnership with Sky celebrates its 10th year

Casillero del Diablo, the No.1 Chilean brand globally, and the UK’s No.4 wine brand, is excited to announce a brand-new global advertising campaign. The latest in their series “The Wine Legend” is themed around the spark of inspiration, set to a song made famous by former Beatle George Harrison, “Got my mind set on you.”


As the campaign launches, Casillero del Diablo is entering its 10th year of partnership with Sky. This partnership was celebrated at the UK Sponsorship Awards, where Casillero del Diablo won the Sponsorship Continuity award, for which the judges said:

“This collaboration has proven its ability to adapt and evolve, creatively and commercially, alongside changes in consumer and viewer habits.”

The sponsorship was also recognised at the prestigious Campaign Media Awards on 18 April, whose judges commented  "Concha y Toro’s partnership with Movies on Sky for the Casillero del Diablo brand has set the gold standard for long-term sponsorship campaigns."

Brands Controller at Concha y Toro UK, Claire Raine, says

“We’re excited to launch this new creative, which is upbeat, instantly memorable and truly global – music speaks every language! It’s also a great moment to thank Sky for this long-lived partnership which has done so much to build Casillero del Diablo into the well-known and loved brand it has become. In the time since we first partnered with Sky, Casillero has risen from 12th position to now the No.4 wine brand in Great Britain by value.”


Watch the new campaign here.

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