Trivento, the Number 1 Argentinean wine brand globally*, is pleased to announce its first co-ordinated advertising campaign at sites across Netherlands, Belgium, Ireland and the UK.
A major out of home drive in the UK across 2000 sites is set to reach an incredible 21 million people, whilst targeted ads in Dublin and Cork in Ireland will continue to build the brand’s profile there.
In the Netherlands, digital out of home screens in locations near to Albert Heijn stores have already featured tailored Trivento ads in two tranches. In Belgium, similar French and Flemish language ads will be shown on 643 screens in the top 5 cities. The reach in each country is targeted to exceed 500,000 impressions.
Preety Johl, Senior Marketing Manager, Europe for Trivento, says
“This is the first time we have a co-ordinated campaign live across Europe. As the leading Argentinean brand and with the best-selling wine overall, Trivento is now well-known in the UK; there is growing awareness is other key markets, and we see a huge opportunity to build on that and grow the Argentina category. Easter, and the forthcoming Malbec month activity in April, create the perfect opportunity for us to showcase the versatility of Malbec, and of course Trivento.”
Sources
*IWSR, Drinks Market Analysis 2023
**NielsenIQ Scantrack, Total Market (GB), Value Sales 52 W.E.24.2.24
***NielsenIQ Scantrack, Top Varietals by colour, Total Market (GB), Value Sales 52 W.E.24.2.24