Concha y Toro UK News

Read about Concha y Toro UK, our wine brands, people and achievements

< Back to all news

JOY is POY (Product of the Year)

Thu 25 Jan 2024

JOY is POY (Product of the Year)

JOY voted Product of the Year in the Wine Category

Award follows ‘Best launch - Wine’ in Grocer Top Launches in December 2023

JOY, the disruptive wine brand launched in August 2023, is celebrating another great accolade, as it is voted ‘Product of the Year’ in a survey of 8,000 consumers conducted by Kantar.

Product of the Year is the UK’s largest consumer survey of product innovation, with some 8,000 shoppers voting to crown the winning products in each category.

All entered products go before a Jury, who select a shortlist of top products to be taken through into consumer research. Then shoppers vote to select the winning brands in Kantar-run research.

Claire Raine, Brands Controller at Concha y Toro UK, who created and launched JOY, says

“We are so thrilled with this award – it shows once again the value of understanding your target audience and using category insights, along with our fantastic winemaking team, to create a brand that consumers will love, which can bring new shoppers into the category. Consumer reaction to the wines has been fantastic, and we’ve got lots of exciting plans to grow the audience further in 2024. Long may the JOY continue!”

JOY comprises four variations, Bright White, Fruity rosé, Juicy Red and Orange Spritz.

News
JOY wins Best Wine Launch in The Grocer Top Product Awards

by CyT 18th December 2023

News
Viña Concha y Toro brings forward its goal of net zero emissions by 10 years

by CyT 7th December 2023

News
Trivento out of home and digital campaign ramps up festive push

by CyT 28th November 2023

News
Casillero del Diablo celebrates quality and growth at London event

by CyT 6th July 2023

News
Cono Sur launches major on-pack campaign promoting sustainability

by CyT 24th May 2023

News
Trivento celebrates World Malbec Day in London

by CyT 26th April 2023

News
Cono Sur Bicicleta launches fresh new look for 2023 as part of new marketing campaign

by CyT 14th April 2023

@CYT_UK
Fantastic review by @timatkin for the mighty @CasilleroDiablo Cabernet Sauvignon - "Subtly wooded, with classic blackcurrant pastille, mint and fresh herb flavours and a whisper of oak spices. Outstanding at the price." 90 pts https://t.co/SbIQwD2pfW https://t.co/0gmz5OZq0G

by CyT 17th March 2023

@CYT_UK
Important article on Climate Mitigation on @JancisRobinson .com, quoting Valentina Lira of @conchaytoro : "You have to have a clear path, a clear vision, a clear plan. Know what your main topics are. And then, the most important thing – measure!" https://t.co/rpwC3sZVw3

by CyT 6th March 2023

News
Concha y Toro celebrates B Corp Month

by CyT 6th March 2023

@CYT_UK
Fantastic to see @ConoSurWines Reserva Especial Riesling chosen by @jollyolly on Saturday Kitchen. Olly says "it's intense, it's bright, it's refreshing, but it has a lovely aromatic twist to it." Watch the whole thing at https://t.co/mJM6elGw6E (56 mins) https://t.co/k60OJdj7pW

by CyT 27th February 2023

@CYT_UK
Guess who's back? The World's Greatest Thief returns to the screen as Pedro Pascal stars in The Last of Us - full story via @AsianTrader https://t.co/otbRvpKb4J @CasilleroDiablo https://t.co/xsZNUevzcf

by CyT 16th January 2023

@CYT_UK
Great to see @conosurwines Bicicleta Viognier in @JaneClareWine 's top bottles of 2022: Jane says "here we have the next best thing (to Condrieu) at a fraction of the price... a bottle that's bound to please." https://t.co/TyweS5gxii

by CyT 29th December 2022

@CYT_UK
Flashback to November in Miami as @CasilleroDiablo welcomed influencers and contest winners from countries incl Chile, Mexico, Brazil, USA, UK, and Colombia. Highlight of the event was meeting Global Brand Ambassador Pedro Pascal (here with Sebastian Aguirre of @conchaytoro) https://t.co/zBgdoH69rn

by CyT 21st December 2022

@CYT_UK
We're thrilled to tell you that @casillerodiablo has won Top Campaign: Still Wine in @TheGrocer Top Products 2022 for the World's Greatest Thief starring Pedro Pascal https://t.co/KgI6Q19Rjr https://t.co/N3jEfkFE2J

by CyT 19th December 2022

News
Casillero del Diablo wins Top Campaign in The Grocer Awards 2022

by CyT 19th December 2022