Concha y Toro UK News

Read about Concha y Toro UK, our wine brands, people and achievements

< Back to all news

Trivento out of home and digital campaign ramps up festive push

Tue 28 Nov 2023

Trivento out of home and digital campaign ramps up festive push
  • National out-of-home campaign featuring at awareness-driving spots in London SE1, key commuter stations and close to major retailers
  • Digital and out of home campaigns will reach 8.5m Affluent Wine Drinkers with over 11m impacts/impressions
  • Online Trivento gifting guide helps shoppers choose the perfect Trivento for their occasion

Trivento, the leading Argentinean wine brand, has rolled out a festive campaign in support of its hugely popular range of Malbec wines. “Discover the Magic of Malbec” plays on the popularity of the nation’s favourite red grape** and will help to drive the strong growth of its more premium expressions, Private Reserve Malbec and Golden Reserve Malbec.  

The ads are targeting ABC1 audiences in a busy work and social hub at Southbank, near to London’s famous Christmas markets, bars, galleries restaurants & theatres. This will be supported with commuter train station sites with strong dwell times and great 2 week footfall; Fenchurch Street, Cannon Street and Blackfriars, as well as 150 x digital 6 sheet ads located near to retailers.

Online gifting guide

The out of home campaign will be accompanied by a digital campaign to drive brand engagement, shorten the path to purchase and encourage sales with a relevant, engaged audience.

An online gifting guide helps shoppers choose the perfect wine for their occasion, and will drive browsing to retailer’s websites for purchase.

online-gift-guide

Preety Johl, Senior Marketing Manager Europe for Trivento, says

“This latest campaign is designed to drive awareness and sales of the premium tiers for Trivento, at a key time of year. We have seen phenomenal growth from these wines and, with continued investment and creative promotional mechanics, we’re confident we can take the brand to even greater heights.”

 

News
JOY is POY (Product of the Year)

by CyT 25th January 2024

News
JOY wins Best Wine Launch in The Grocer Top Product Awards

by CyT 18th December 2023

News
Viña Concha y Toro brings forward its goal of net zero emissions by 10 years

by CyT 7th December 2023

News
Casillero del Diablo celebrates quality and growth at London event

by CyT 6th July 2023

News
Cono Sur launches major on-pack campaign promoting sustainability

by CyT 24th May 2023

News
Trivento celebrates World Malbec Day in London

by CyT 26th April 2023

News
Cono Sur Bicicleta launches fresh new look for 2023 as part of new marketing campaign

by CyT 14th April 2023

@CYT_UK
Fantastic review by @timatkin for the mighty @CasilleroDiablo Cabernet Sauvignon - "Subtly wooded, with classic blackcurrant pastille, mint and fresh herb flavours and a whisper of oak spices. Outstanding at the price." 90 pts https://t.co/SbIQwD2pfW https://t.co/0gmz5OZq0G

by CyT 17th March 2023

@CYT_UK
Important article on Climate Mitigation on @JancisRobinson .com, quoting Valentina Lira of @conchaytoro : "You have to have a clear path, a clear vision, a clear plan. Know what your main topics are. And then, the most important thing – measure!" https://t.co/rpwC3sZVw3

by CyT 6th March 2023

News
Concha y Toro celebrates B Corp Month

by CyT 6th March 2023

@CYT_UK
Fantastic to see @ConoSurWines Reserva Especial Riesling chosen by @jollyolly on Saturday Kitchen. Olly says "it's intense, it's bright, it's refreshing, but it has a lovely aromatic twist to it." Watch the whole thing at https://t.co/mJM6elGw6E (56 mins) https://t.co/k60OJdj7pW

by CyT 27th February 2023

@CYT_UK
Guess who's back? The World's Greatest Thief returns to the screen as Pedro Pascal stars in The Last of Us - full story via @AsianTrader https://t.co/otbRvpKb4J @CasilleroDiablo https://t.co/xsZNUevzcf

by CyT 16th January 2023

@CYT_UK
Great to see @conosurwines Bicicleta Viognier in @JaneClareWine 's top bottles of 2022: Jane says "here we have the next best thing (to Condrieu) at a fraction of the price... a bottle that's bound to please." https://t.co/TyweS5gxii

by CyT 29th December 2022

@CYT_UK
Flashback to November in Miami as @CasilleroDiablo welcomed influencers and contest winners from countries incl Chile, Mexico, Brazil, USA, UK, and Colombia. Highlight of the event was meeting Global Brand Ambassador Pedro Pascal (here with Sebastian Aguirre of @conchaytoro) https://t.co/zBgdoH69rn

by CyT 21st December 2022

@CYT_UK
We're thrilled to tell you that @casillerodiablo has won Top Campaign: Still Wine in @TheGrocer Top Products 2022 for the World's Greatest Thief starring Pedro Pascal https://t.co/KgI6Q19Rjr https://t.co/N3jEfkFE2J

by CyT 19th December 2022

News
Casillero del Diablo wins Top Campaign in The Grocer Awards 2022

by CyT 19th December 2022