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Casillero del Diablo launch exciting new consumer campaign supporting white wine sales

Fri 02 Jul 2021

Casillero del Diablo launch exciting new consumer campaign supporting white wine sales

Casillero del Diablo, the UK’s #1 Chilean wine brand, is launching a new consumer campaign to drive awareness of its white wines. With a powerful creative showing the legendary ‘devil’ iconography in the fresh context of Casillero del Diablo’s white wines, the focus is on the seasonality and great quality of its Sauvignon Blanc, Chardonnay and Pinot Grigio.

Temperature sensitive advertisements

One notable fixture is temperature-sensitive dynamic digital ads, which serve up a different message according to the ambient temperature that day (examples below). The campaign will run at 2040 sites nationwide from 28 June to 26th July.

There are over 30 executions in the campaign, using a combination of static and dynamic digital to drive maximum engagement. 

Claire Raine, Marketing Manager at Concha y Toro UK says

“This is the first time we’ve invested in a nationwide campaign that specifically supports our range of white wines, and it was important for us to create a distinctively ‘Casillero’ campaign, dark and mysterious but with a slightly more playful tone of voice to match the lighter styles of wine.  We worked with one of the leading drinks photographers to produce some really eye-catching creative. There are various different iterations which support the ‘mysterious’ nature of the Casillero del Diablo brand.”

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Top 10 Wine Brand Isla Negra launches redesign in lightweight bottle

by CyT 22nd June 2022

@CYT_UK
.Isla Negra, our Top 10 wine brand, is launching a packaging redesign, in even lighter weight bottles. Read more here https://t.co/FBmKkGp2g9 https://t.co/OZkipIV9QT

by CyT 22nd June 2022

@CYT_UK
RT @betterRetailing: .@CyT_UK has unveiled a new bottle design for its Isla Negra brand with 45g less glass than before https://t.co/ItDYUT…

by CyT 22nd June 2022

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Trivento Reserve Malbec named 'Great Value Red Wine of the Year' by Tim Atkin MW

by CyT 13th June 2022

@CYT_UK
Fantastic reviews for the wines of @TriventoArg from @timatkin in his latest Argentina report - Reserve Malbec is voted Great Value Red Wine of the Year. https://t.co/gBYNHkWiwK https://t.co/4ISzWix7qg

by CyT 13th June 2022

@CYT_UK
Wonderful @teamdb interview with Bob Blue, @1000storieswine winemaker and all round California Legend https://t.co/C9ICNilhmn https://t.co/p8hn3oXVMz

by CyT 26th May 2022

@CYT_UK
Looking for a new challenge? @CyT_UK is hiring! https://t.co/Nax81BMpt5

by CyT 26th May 2022

@CYT_UK
We're very excited to reveal that @casillerodiablo "The World's Greatest Thief" campaign starring @pedropascal1 is shortlisted at the @teamdb Awards 2022 https://t.co/gMkg5yBTU8 - go Pedro! https://t.co/nPGvHy3ecN

by CyT 25th May 2022

@CYT_UK
RT @wstauk: Taxing alcohol by strength is set to cost the wine industry an estimated £300 million and push up prices for UK consumers, with…

by CyT 23rd May 2022

@CYT_UK
More great Sauvignon choices for #InternationalSauvignonBlancDay - this time from @ConoSurWines - and it's pink! Delicious Bicicleta Sauvignon Blush joins the range https://t.co/jY55rbLs5f https://t.co/GtrhjutuNa

by CyT 6th May 2022

@CYT_UK
On #InternationalSauvignonBlancDay we're delighted to share this @jancisrobinson article on world Sauvignon Blancs - including our new @casillerodiablo Reserva Especial from Ucuquer, which Jancis says is 'definitely worth trying'. https://t.co/OA9GQis2if https://t.co/9YxzA8Nc2q

by CyT 6th May 2022

@CYT_UK
RT @wstauk: The results are in! The unequivocal message the Government has received from wine and spirit businesses is that its proposals a…

by CyT 26th April 2022

@CYT_UK
.@ConoSurWines have just launched a new Sauvignon Blanc Blush under the Bicicleta label - read all about it! https://t.co/jY55rbLs5f https://t.co/iJI9qilvEW

by CyT 26th April 2022

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Cono Sur launches new Sauvignon Blanc Blush as pale rosé trend continues to soar

by CyT 25th April 2022

@CYT_UK
Happy Malbec World Day everyone - here's a great example to enjoy - @TriventoArg Private Reserve Malbec. Drinks writer @samwylieharris says "Wow! what a wine...with ripe black fruits lifted by floral aromas, hints of herbs and black pepper." #malbecworldday https://t.co/guGrNl56tB

by CyT 17th April 2022

@CYT_UK
Congratulations Sunny, great work! https://t.co/4MKiJD3rAD

by CyT 17th April 2022