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Casillero del Diablo launch exciting new consumer campaign supporting white wine sales

Fri 02 Jul 2021

Casillero del Diablo launch exciting new consumer campaign supporting white wine sales

Casillero del Diablo, the UK’s #1 Chilean wine brand, is launching a new consumer campaign to drive awareness of its white wines. With a powerful creative showing the legendary ‘devil’ iconography in the fresh context of Casillero del Diablo’s white wines, the focus is on the seasonality and great quality of its Sauvignon Blanc, Chardonnay and Pinot Grigio.

Temperature sensitive advertisements

One notable fixture is temperature-sensitive dynamic digital ads, which serve up a different message according to the ambient temperature that day (examples below). The campaign will run at 2040 sites nationwide from 28 June to 26th July.

There are over 30 executions in the campaign, using a combination of static and dynamic digital to drive maximum engagement. 

Claire Raine, Marketing Manager at Concha y Toro UK says

“This is the first time we’ve invested in a nationwide campaign that specifically supports our range of white wines, and it was important for us to create a distinctively ‘Casillero’ campaign, dark and mysterious but with a slightly more playful tone of voice to match the lighter styles of wine.  We worked with one of the leading drinks photographers to produce some really eye-catching creative. There are various different iterations which support the ‘mysterious’ nature of the Casillero del Diablo brand.”

@CYT_UK
Jane MacQuitty in @TheTimes picks out @ConoSurWines Bicicleta Viognier as a Star Buy this week in her piece on the new 2021 vintage wines https://t.co/8F3hWAdncn (£) https://t.co/GQIvupvywf

by CyT 21st September 2021

News
Viña Concha y Toro joins global biodiversity network

by CyT 13th September 2021

@CYT_UK
We are delighted to see @CasilleroDiablo described as the 'standout champion' in this @guardian piece on big, but good brands by @Daveydaibach https://t.co/di6NIbIgQo https://t.co/ffPpANPLxl

by CyT 13th September 2021

@CYT_UK
We're delighted to say that @conchaytoro has been shortlisted for the prestigious Drinks Company of the Year at the @teamdb Drinks Business Awards 2021 - see the whole list here https://t.co/sj2g6s4aLO https://t.co/20reUHRAkH

by CyT 24th August 2021

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Big news from Mendoza as @TriventoArg is named the top-selling Argentine wine brand in the world (via @HarpersWine ) https://t.co/LvXGrUuxae https://t.co/pBzOQSSSF0

by CyT 22nd July 2021

News
Casillero del Diablo creates the Coolest Table in Town

by CyT 20th July 2021

@CYT_UK
As temperatures soar in sunny Southampton, @CasilleroDiablo created The Coolest Table in Town https://t.co/9VlkyXjn5w https://t.co/c9nSeMbj9B

by CyT 20th July 2021

@CYT_UK
As the sun's out, check out @CasilleroDiablo 's latest ad campaign featuring temperature-sensitive ads! https://t.co/YjoT6NbmJW https://t.co/bNv4A1fO30

by CyT 2nd July 2021

@CYT_UK
A great @timatkin interview with @geriswine , the horse-riding, guitar serenading @TriventoArg Chief Winemaker https://t.co/iUBYaej414 and featuring some delicious Malbec too! https://t.co/kschWvGyT8

by CyT 28th June 2021

News
Pedro Pascal announced as star of new Casillero del Diablo global campaign

by CyT 24th June 2021

@CYT_UK
Have you watched @ConoSurWines fab new eco-friendly wine ad on @YouTube ? Check it out here https://t.co/dljub5QSs8 https://t.co/KzJsmGZ7Cm

by CyT 14th June 2021

@CYT_UK
Fantastic to see @TriventoArg Reserve Malbec feature in @Decanter "Weekday Wines" section this month as their High Street Choice: "Cracking value... a real crowd pleaser for the money." https://t.co/ugBeG8MZOf https://t.co/GkvNpHKoMZ

by CyT 7th June 2021

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RT @HarpersWine: Hollywood star Pedro Pascal becomes Casillero del Diablo ambassador - Harpers Wine & Spirit Trade News https://t.co/AqtqJ…

by CyT 2nd June 2021

News
Cono Sur launch new digital campaign

by CyT 26th May 2021

@CYT_UK
RT @teamdb: Chilean wine brand Cono Sur is to launch a major digital advertising campaign this week to promote its eco-credentials. https:…

by CyT 24th May 2021

@CYT_UK
Great to see @CasilleroDiablo Tempranillo is featured as a Wine of the Week by @PlanetVictoria in @Telegraph - "Tempranillo is the rioja grape and in Casillero’s iteration it is a very smooth red featuring soft strawberry flavours..." https://t.co/LyN8H0Gs2B https://t.co/RYs9b6Utae

by CyT 17th May 2021