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Casillero del Diablo launches premium Reserva Especial Sauvignon Blanc

Wed 30 Mar 2022

Casillero del Diablo launches premium Reserva Especial Sauvignon Blanc

Chile’s leading wine brand Casillero del Diablo is proud to launch its latest wine, a premium Sauvignon Blanc as part of its Reserva Especial range.

The brand, currently #4 in the UK’s top wine brands and the third largest white wine brand*, has continued to grow in recent years and sold over 3 million x 9 ltr cases in the UK in 2021.

The Reserva Especial Sauvignon Blanc is the first new wine launched by Casillero since their successful Spanish Tempranillo in March 2021.

The fruit for the Reserva Especial Sauvignon Blanc was sourced from Concha y Toro’s Ucuquer vineyard, high above the Rapel river, near to the coast and benefiting from its helpful influences.

Claire Raine, Marketing Manager for Casillero del Diablo in the UK, says

“This is yet another exciting milestone for Casillero del Diablo. The past year has seen the successful launch of our Spanish Tempranillo, Pedro Pascal’s debut as brand ambassador in a fantastic screen advertising campaign, and awards for our outdoor campaign promoting Casillero’s white wines. It has now got the highest household penetration figure in its history: 11.6%."**

 

* Nielsen IQ MAT 52 w/e 29.01.22

** Kantar w/e 23.01.22

@CYT_UK
More great Sauvignon choices for #InternationalSauvignonBlancDay - this time from @ConoSurWines - and it's pink! Delicious Bicicleta Sauvignon Blush joins the range https://t.co/jY55rbLs5f https://t.co/GtrhjutuNa

by CyT 6th May 2022

@CYT_UK
On #InternationalSauvignonBlancDay we're delighted to share this @jancisrobinson article on world Sauvignon Blancs - including our new @casillerodiablo Reserva Especial from Ucuquer, which Jancis says is 'definitely worth trying'. https://t.co/OA9GQis2if https://t.co/9YxzA8Nc2q

by CyT 6th May 2022

@CYT_UK
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by CyT 26th April 2022

@CYT_UK
.@ConoSurWines have just launched a new Sauvignon Blanc Blush under the Bicicleta label - read all about it! https://t.co/jY55rbLs5f https://t.co/iJI9qilvEW

by CyT 26th April 2022

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@CYT_UK
Happy Malbec World Day everyone - here's a great example to enjoy - @TriventoArg Private Reserve Malbec. Drinks writer @samwylieharris says "Wow! what a wine...with ripe black fruits lifted by floral aromas, hints of herbs and black pepper." #malbecworldday https://t.co/guGrNl56tB

by CyT 17th April 2022

@CYT_UK
Congratulations Sunny, great work! https://t.co/4MKiJD3rAD

by CyT 17th April 2022

@CYT_UK
Terrific @HarpersWine piece on our exciting new @CasilleroDiablo premium Sauvignon Blanc launch this week https://t.co/PisrinIF5b https://t.co/cPgbbv7z1p

by CyT 30th March 2022

@CYT_UK
Guess who's back on TV? Pedro Pascal returns as The World's Greatest Thief in @CasilleroDiablo campaign across @itv @channel4 @Sky @channel5_tv from today! https://t.co/pfIwGjT9xS https://t.co/dUwfMy83gK

by CyT 17th March 2022

@CYT_UK
RT @wstauk: How will @hmtreasury’s sunshine tax impact on wines from across the globe? 🌞🍷📈 David Gates of @DirectWines1969 talks about the…

by CyT 16th March 2022

@CYT_UK
At @CyT_UK we're delighted to be celebrating B Corp month during March, with a new social campaign and activations with our customers - full story here https://t.co/aMpSEwcYdJ @bcorporation #BehindTheB https://t.co/9SNj4FWs5u

by CyT 3rd March 2022

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Concha y Toro joins the celebrations for B Corp month with new campaign

by CyT 2nd March 2022

@CYT_UK
.@casillerodiablo Carmenere in @WineEnthusiast Top 100 Best Buys - available via @amazon @Ocado https://t.co/ll0k0lUSRH

by CyT 9th February 2022

@CYT_UK
RT @wstauk: Taxing drinks according to their strength will cost consumers up to £300 million a year It is time for @RishiSunak to rethink t…

by CyT 7th February 2022

@CYT_UK
.@midweekwines feature the mighty @TriventoArg Reserve Malbec this week ; "Dark and textured, it is well above entry point quality, delivering nutty cherry, loganberry and plum flavours coupled with sage, cinnamon and milk chocolate influences" https://t.co/zfjZicoF60 https://t.co/BJ5FRrCzTi

by CyT 7th February 2022

@CYT_UK
Congrats @casillerodiablo and especially Javi and Claire from the @CyT_UK team for winning the @just_drinks Excellence award for Marketing with their temperature-sensitive digital ad campaign! Download the report here https://t.co/M4En9FaB3i https://t.co/o5ugauPpMK

by CyT 1st February 2022