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Casillero del Diablo now a Top 5 Wine Brand

Tue 09 Jul 2019

Casillero del Diablo now a Top 5 Wine Brand

Casillero del Diablo has risen to #5 in the Top Wine Brands, with 52-week sales of £139.9 Million. The brand, for several years now Chile’s best-selling wine brand in the UK, has grabbed the #5 spot in the latest Nielsen sales data just released.*

Casillero now accounts for more than one in every four bottles of Chilean wine sold in the UK.** Unusually its sales are not concentrated on one SKU – while its Reserva Cabernet Sauvignon is the leading branded Cabernet in the UK, Casillero also sells large volumes of Sauvignon Blanc, Chardonnay, Merlot and Malbec. Casillero del Diablo Reserva Especial Cabernet Sauvignon, launched in 2018, has already added £1.4 million of retail sales over the same period.

Concha y Toro UK Commercial Director Clare Griffiths says

“This is a landmark achievement for our leading brand. Thanks to continued strong investment in Casillero, with our partnership with Sky Cinema now in its fifth year, and an unstinting dedication to wine quality, more wine shoppers than ever are enjoying ‘the wine from the Devil’s cellar’. It’s especially pleasing to see our premium tiers adding value to the category.“

*Nielsen, Total Market, 52w 15.6.19

@CYT_UK
A great recommendation for Diablo Dark Red by @midweekwines "...has skilfully integrated blackcurrant and raspberry fruit, good acidity, firm tannin and complex depth " https://t.co/tF0aHv7gT1 https://t.co/UNo9MX83Lf

by CyT 13th November 2019

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Concha y Toro UK wins 'Convenience Wine Supplier of the Year'

by CyT 11th November 2019

@CYT_UK
RT @AsianTrader: Congratulations to @cyt_uk, winners of the Convenience Wine Suppliers of the Year 2019, sponsored by @HTDrinks #ATAWARDS…

by CyT 8th November 2019

@CYT_UK
Two amazing Brand Manager opportunities have just been announced @CyT_UK ; If you're a marketing star and want to join one of the UK's most dynamic wine companies, please check out our website https://t.co/4h69W6eyKP

by CyT 30th October 2019

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Trivento launches 'Merry Malbec' Christmas label

by CyT 30th October 2019

@CYT_UK
Merry Malbec everyone - @TriventoUK launch festive label https://t.co/CuEyMropXf (via @HarpersWine)

by CyT 30th October 2019

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Those seeking Hallowe'en treats - look no further. @SusyAtkins features @DiabloWine in her @Telegraph choices - "a sweetly ripe, rounded red, packed with plum jam and cassis flavours" https://t.co/UyPOkFN0XG

by CyT 28th October 2019

@CYT_UK
The winner of @TriventoUK 's Real Life Bold Discoveries competition will soon appear in the brand's latest ad campaign https://t.co/hqWTswbX1q via @AsianTrader

by CyT 25th October 2019

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Here's @ConoSurWines Chief Winemaker Matias on the best sites for Pinot Noir in Chile, via @teamdb https://t.co/n55h7cnMj1 https://t.co/BXJ817cQPv

by CyT 16th October 2019

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Trivento competition winner to feature on TV idents

by CyT 14th October 2019

@CYT_UK
Good recommendation from @PlanetVictoria @Telegraph for @ConoSurWines "remarkably serious" Reserva Especial Riesling, "with flavours of lime zest and lime cordial" https://t.co/vEtCYvV4Ff https://t.co/QxbbMsGptv

by CyT 7th October 2019

@CYT_UK

A great occasion tasting all 31 vintages (1987-2017) of Don Melchor Cabernet Sauvignon with @JancisRobinson and winemaker Enrique Tirado @portland113 on Friday. The latest (2017) vintage is an exciting prospect indeed! https://t.co/8mKeGKXk5r

by CyT 7th October 2019

@CYT_UK
RT @richardsiddle: Why UK wine industry is taking direct action to fight duty increase. My analysis on @TheBuyer11 why likes of @CyT_UK #Tr…

by CyT 30th September 2019

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Three Concha y Toro wines feature in The Times

by CyT 23rd September 2019

@CYT_UK
No less than three Concha y Toro brands feature in Jane MacQuitty's Top Five Off Licence brands @thetimes https://t.co/lYbkrA9kBn https://t.co/2PW84Ve1Qk

by CyT 23rd September 2019

@CYT_UK
Check out @jollyolly 's reccos from Chile this week, including the "mellow magic" of @ConoSurWines Bicicleta Viognier https://t.co/rfvnCNt8Fs https://t.co/xL9prJLi6J

by CyT 16th September 2019