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Concha y Toro launches O'jos - a new wine spritzer brand

Tue 07 May 2019

Concha y Toro launches O'jos - a new wine spritzer brand

Concha y Toro are delighted to announce the launch of O’jos, a new wine spritzer brand from the vibrant heart of Chile.

Available in two delicate flavours, O’jos will bring a touch of light and soul to any social occasion; Rosé Spritz, flavoured with Cranberry and Pink Peppercorn; and Chardonnay Spritz, lightly flavoured with Rose and Raspberry.

Meaning ‘Eyes’ in Spanish, O’jos celebrates the Chilean tradition of looking into each other’s eyes when toasting friendship with a drink.

Both O’jos flavours come in at only 5.5% ABV, and under 133 calories per can.

O’jos is a blend of Chilean wine with natural flavours added to further enhance the light and refreshing nature of the drink, but without masking the delicate taste of the wine - all carefully blended by expert winemakers.

Market driven innovation

O’jos was developed in response to the need for innovation in the wine category. As Concha y Toro UK Commercial Director Clare Griffiths explains,

“Following our largest ever usage and attitudes (U&A) survey in 2017, we identified several occasions where wine under-performed versus total alcohol, and there was an opportunity to target a new audience. O’jos was developed in response to this and is the result careful and detailed research - we’ve taken quite a bit of time to make sure the product meets these needs and adds value to the category.”

Concept testing ensured a very clear brief for the new drink – it had to be natural, and close to the core ingredients. At the same time, O’jos is produced by a wine company so it was essential that people could taste the wine.

Launching in cans

O’jos is launched in 250ml cans in response to consumer research and retailer feedback.  This makes it perfect for making it perfect to be enjoyed on any occasion; from festivals and picnics, to barbeques, or simply as a refreshing drink at home with friends.

O’jos is available from mid-May 2019 in major retailers and convenience suppliers across the UK.

It is supported by a major PR and sampling campaign.

@CYT_UK
Stock your chiller for summer - great recommendations for retailers from @AsianTrader including @CasilleroDiablo @ConoSurWines @TriventoUK https://t.co/GiTLS6TUMZ

by CyT 24th May 2019

@CYT_UK
RT @TalkingRetail: Concha y Toro unveils wine spritzer brand https://t.co/tMZJSfRMfU #retail #wine @conchaytoro

by CyT 16th May 2019

@CYT_UK
RT @Priyanka_NT: Last night at the launch of Ojos with @CyT_UK 😝 Read more about it in the next issue of @ThisIsRN https://t.co/DMK2CkhXYC

by CyT 16th May 2019

@CYT_UK
RT @lisalyngsaa: Concha gears up to join ‘wine in can’ category - Harpers Wine & Spirit Trade News https://t.co/7y6wQGBrSD @CyT_UK @Lanches…

by CyT 4th May 2019

@CYT_UK
Looking for the perfect wines for Easter? @PlanetVictoria has some excellent choices including @conosurwines "fantastic" Bicicleta Viognier https://t.co/xFyNOvp4J1 @telegraph https://t.co/SvDUS4MQJO

by CyT 21st April 2019

@CYT_UK
Happy Malbec World Day - we're celebrating with the UK's #1 selling Malbec from @trivento https://t.co/zWYadOI0rE https://t.co/xSHCPZP5f8

by CyT 17th April 2019

News
Concha y Toro tiers drive value growth

by CyT 9th April 2019

@CYT_UK
RT @Augusta2015: Excellent customer service from Kay Hornby at @CyT_UK !

by CyT 9th April 2019

@CYT_UK
RT @FarmShop_Deli: This is the red wine for people who don't drink red wine says @TheWineTipster - sample some at #FSD2019 Live right now h…

by CyT 8th April 2019

@CYT_UK
One story today which is happily not an April fool is that of @CyT_UK premium tiers over delivering on value growth - good news all round - via @HarpersWine https://t.co/4HQ1Yk0N6v https://t.co/uqRkawZtiq

by CyT 1st April 2019

@CYT_UK

So happy to bring news that Marcelo Papa, Technical Director @conchaytoro has been named 'Winemaker of the Year' by @timatkin in his new Chile Report. Read all about it https://t.co/mZ365jhKPM https://t.co/LD0mIZoU9K

by CyT 22nd March 2019

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Marcelo Papa voted 'Winemaker of the Year' in Chile Report by Tim Atkin MW

by CyT 22nd March 2019

@CYT_UK
Our fantastic @casillerodiablo is one of the top Global Power Brands according to @WineIntell - read all about it via @HarpersWine https://t.co/ZmStGWvgDv https://t.co/IJBKt9NDNC

by CyT 15th March 2019

@CYT_UK
Great recommendation by @PlanetVictoria for @CasilleroDiablo Cabernet in @Telegraph - "An astonishingly good cabernet sauvignon for the price, adroitly structured, with a tinge of blackcurrants.” https://t.co/3O7Z6eWeAj https://t.co/qmmiNCyoWD

by CyT 11th March 2019

@CYT_UK
Grow sales by stocking South American wines; @betterretailing tell you why https://t.co/OFKIQAqtFm

by CyT 1st March 2019

@CYT_UK
RT @Priyanka_NT: The combined growth of Chilean and Argentinian wines has led to South America overtaking Italy in terms of value sales of…

by CyT 28th February 2019