Concha y Toro UK News

Read about Concha y Toro UK, our wine brands, people and achievements

< Back to all news

Cono Sur launch new digital campaign

Wed 26 May 2021

Cono Sur launch new digital campaign

Cono Sur are delighted to announce the launch of a brand-new digital campaign focusing on their sustainability credentials.

With the tagline ‘Eco-friendly wine – made the Cono Sur way’, the campaign launches across YouTube on 25th May with a 30-second ad. This will be followed up by 6-second ‘shorts’ on Facebook and Instagram. In total the campaign is expected to reach 3.4 million wine drinkers across an 8-week time period.

The creative campaign, developed by leading ad agency VCCP (famed for much-loved campaigns for Cadburys and the recent Walkers Crisp Sandwich ads), captures some of the charming sustainability stories found across the Cono Sur vineyards, such as employing geese to keep harmful insects away from the vines, and growing wild flowers to increase biodiversity and improve soil health, which in turn helps to grow better quality grapes for better tasting wine. 

 

Cono Sur Senior Brand Manager Heather Jones says

“We’re so excited to launch this new digital campaign for Cono Sur. It’s a brand which has always been at the forefront of sustainability and innovation, and we think the new ad really captures the spirit of the winery. We know from research that the stories about how we care for our vineyard resonate strongly with consumers, and there is a desire to find out more. We hope viewers will find it a fun and engaging way to understand some of the great sustainable practices that go on in our vineyards.”

The winery recently celebrated achieving B Corp certification to add to its long list of sustainability credentials.

View the digital campaign here

 

News
Trivento launches Easter campaign across 4 key markets

by CyT 26th March 2024

News
JOY is POY (Product of the Year)

by CyT 25th January 2024

News
JOY wins Best Wine Launch in The Grocer Top Product Awards

by CyT 18th December 2023

News
Viña Concha y Toro brings forward its goal of net zero emissions by 10 years

by CyT 7th December 2023

News
Trivento out of home and digital campaign ramps up festive push

by CyT 28th November 2023

News
Casillero del Diablo celebrates quality and growth at London event

by CyT 6th July 2023

News
Cono Sur launches major on-pack campaign promoting sustainability

by CyT 24th May 2023

News
Trivento celebrates World Malbec Day in London

by CyT 26th April 2023

News
Cono Sur Bicicleta launches fresh new look for 2023 as part of new marketing campaign

by CyT 14th April 2023

@CYT_UK
Fantastic review by @timatkin for the mighty @CasilleroDiablo Cabernet Sauvignon - "Subtly wooded, with classic blackcurrant pastille, mint and fresh herb flavours and a whisper of oak spices. Outstanding at the price." 90 pts https://t.co/SbIQwD2pfW https://t.co/0gmz5OZq0G

by CyT 17th March 2023

@CYT_UK
Important article on Climate Mitigation on @JancisRobinson .com, quoting Valentina Lira of @conchaytoro : "You have to have a clear path, a clear vision, a clear plan. Know what your main topics are. And then, the most important thing – measure!" https://t.co/rpwC3sZVw3

by CyT 6th March 2023

News
Concha y Toro celebrates B Corp Month

by CyT 6th March 2023

@CYT_UK
Fantastic to see @ConoSurWines Reserva Especial Riesling chosen by @jollyolly on Saturday Kitchen. Olly says "it's intense, it's bright, it's refreshing, but it has a lovely aromatic twist to it." Watch the whole thing at https://t.co/mJM6elGw6E (56 mins) https://t.co/k60OJdj7pW

by CyT 27th February 2023

@CYT_UK
Guess who's back? The World's Greatest Thief returns to the screen as Pedro Pascal stars in The Last of Us - full story via @AsianTrader https://t.co/otbRvpKb4J @CasilleroDiablo https://t.co/xsZNUevzcf

by CyT 16th January 2023

@CYT_UK
Great to see @conosurwines Bicicleta Viognier in @JaneClareWine 's top bottles of 2022: Jane says "here we have the next best thing (to Condrieu) at a fraction of the price... a bottle that's bound to please." https://t.co/TyweS5gxii

by CyT 29th December 2022

@CYT_UK
Flashback to November in Miami as @CasilleroDiablo welcomed influencers and contest winners from countries incl Chile, Mexico, Brazil, USA, UK, and Colombia. Highlight of the event was meeting Global Brand Ambassador Pedro Pascal (here with Sebastian Aguirre of @conchaytoro) https://t.co/zBgdoH69rn

by CyT 21st December 2022