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Cono Sur wins Consumer Campaign of the Year

Fri 02 Oct 2020

Cono Sur wins Consumer Campaign of the Year

Cono Sur are celebrating receiving the 'Consumer Campaign of the Year' award at the Drinks Business Awards 2020, announced on 1st October. The winery received the accolade for its 'Licence to Chill' campaign in 2019 which promoted chilling red wine (and Pinot Noir in particular) in warmer summer months. The campaign included special heat-sensitive labels on a limited edition Cono Sur Bicicleta Pinot Noir bottle, where the iconic bicycle turned blue when the wine was at the perfect temperature.

The Drinks Business judges said 

"Our judges loved this well executed and engaging campaign with a clear message and broad appeal that achieved impressive results both in terms of sales and press coverage, while educating consumers about the world of chilled reds."

The campaign delivered some great coverage in national, regional and trade press, and across social media channels, as well as mainstream TV - the heat sensitive label featuring on This Morning on ITV.

Concha y Toro UK were runners up in the Drinks Company of the Year category at the same awards, where they received a special commendation.

 

@CYT_UK
RT @timatkin: My latest #wineoftheweek is a great value Carmenère-based blend from @conchaytoro and @Tesco. Yours for £9. https://t.co/EzzY…

by CyT 15th October 2020

@CYT_UK
So great to see @ConoSurWines Pinot Noir rosé chosen by @knackeredmutha on @SaturdayKitchen and enjoyed by @JamesMoir10 & @matt_tebbutt to accompany @_SocialCompany Jason's languoustines https://t.co/seqfvIs8aH https://t.co/rwuP840kNu

by CyT 12th October 2020

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RT @JamesHubbard113: @WineFolly Don Melchor Cabernet Sauvignon

by CyT 10th October 2020

News
Trivento Reserve Malbec given stunning score at Decanter Wine Awards

by CyT 7th October 2020

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Another great accolade for @TriventoArg- the Reserve Malbec has just been awarded 93 points in @Decanter World Wine Awards https://t.co/fTS5RElrDr #DWWA https://t.co/vAs50AgkkT

by CyT 7th October 2020

@CYT_UK
Huge congrats to @ConoSurWines for winning "Best Consumer Campaign" @teamdb awards with their 'Licence to Chill' Pinot campaign last year #DBawards2020 https://t.co/qfQbzNyaKW

by CyT 1st October 2020

@CYT_UK
Calling all Marketing Managers and Commercial Finance Analysts! @CyT_UK is hiring - see the opportunities here: https://t.co/4h69W6eyKP

by CyT 29th September 2020

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A brilliant article about Pinot Noir and how @ConoSurWines have "achieved the impossible" with the heartbreak grape via @teamdb https://t.co/c3LnV9eyBi

by CyT 24th September 2020

@CYT_UK
Thrilling news from the @Decanter World Wine Awards 2020 just announced - @TriventoArg Golden Reserve Malbec wins a Platinum medal with a 97pt score - one of just 10 Argentinean wines this year! Read more here https://t.co/2E0A5h0ytZ https://t.co/Ggu5WiBW7z

by CyT 22nd September 2020

News
Trivento Golden Reserve Malbec wins top award in 2020 competition

by CyT 22nd September 2020

@CYT_UK
We are excited for the results of the @iemanet sustainability awards - announced tomorrow! @conchaytoro is shortlisted in the Energy & Carbon Transition category #IEMAawards20

by CyT 17th September 2020

@CYT_UK
RT @GlobalGoodAward: Huge congratulations to Gold winner @NorwichCC, Silver @CyT_UK @ConoSurWines and Bronze @childbase Partnership in this…

by CyT 16th September 2020

@CYT_UK
We are delighted to be shortlisted for Drinks Company of the Year at the @teamdb Awards 2020, and to see @ConoSurWines and @TriventoUK marketing campaigns shortlisted too! Read more https://t.co/3p0NlTjxFG https://t.co/XMkvWCTBn9

by CyT 26th August 2020

@CYT_UK
.@TriventoUK pair and new @ConoSurWines Riesling hit the UK - news from @DrinksRetailing https://t.co/D1HVY3dfyc

by CyT 25th August 2020

@CYT_UK
Wellbeing trend fuelling organic wine sales: interesting @teamdb piece featuring our own @ConoSurWines https://t.co/SuSd7hmLd9

by CyT 24th August 2020

@CYT_UK
More from @DrinksRetailing on the new wine launch from @TriventoUK https://t.co/4Q0j0qTTyM

by CyT 17th August 2020