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Pedro Pascal announced as star of new Casillero del Diablo global campaign

Thu 24 Jun 2021

Pedro Pascal announced as star of new Casillero del Diablo global campaign

Casillero del Diablo has announced Chilean-American actor Pedro Pascal as the star of its forthcoming global campaign.

Concha y Toro’s principal brand has always stood out for its striking cinematographic advertising campaigns featuring celebrated characters. In the new campaign for release in Autumn 2021, Pedro Pascal will breathe life into a new, mysterious and elusive character linked to the wine legend.

The actor is famous for his roles in a number of movies and series such as The Mandalorian, Wonder Woman 1984, Narcos and Games of Thrones. His success has once again been confirmed after being chosen as one of The Artists of the Year, according to Entertainment Weekly magazine.

“For Casillero del Diablo, the selection of Pedro Pascal as the new legend is a historic event, as it is the first time that we will have a global brand ambassador. He is a world-famous celebrity who is enjoying an extraordinary moment in his career. He is also originally from Chile, and shares many characteristics with our brand, such as sophistication, reliability and globality, among others”, said Casillero del Diablo Global Marketing Director, Sebastián Aguirre.

The new global campaign was recently filmed in Santiago, Chile and will be launched in the second half of 2021.

@CYT_UK
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As the sun's out, check out @CasilleroDiablo 's latest ad campaign featuring temperature-sensitive ads! https://t.co/YjoT6NbmJW https://t.co/bNv4A1fO30

by CyT 2nd July 2021

@CYT_UK
A great @timatkin interview with @geriswine , the horse-riding, guitar serenading @TriventoArg Chief Winemaker https://t.co/iUBYaej414 and featuring some delicious Malbec too! https://t.co/kschWvGyT8

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@CYT_UK
Have you watched @ConoSurWines fab new eco-friendly wine ad on @YouTube ? Check it out here https://t.co/dljub5QSs8 https://t.co/KzJsmGZ7Cm

by CyT 14th June 2021

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Fantastic to see @TriventoArg Reserve Malbec feature in @Decanter "Weekday Wines" section this month as their High Street Choice: "Cracking value... a real crowd pleaser for the money." https://t.co/ugBeG8MZOf https://t.co/GkvNpHKoMZ

by CyT 7th June 2021

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RT @HarpersWine: Hollywood star Pedro Pascal becomes Casillero del Diablo ambassador - Harpers Wine & Spirit Trade News https://t.co/AqtqJ…

by CyT 2nd June 2021

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@CYT_UK
RT @teamdb: Chilean wine brand Cono Sur is to launch a major digital advertising campaign this week to promote its eco-credentials. https:…

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@CYT_UK
Great to see @CasilleroDiablo Tempranillo is featured as a Wine of the Week by @PlanetVictoria in @Telegraph - "Tempranillo is the rioja grape and in Casillero’s iteration it is a very smooth red featuring soft strawberry flavours..." https://t.co/LyN8H0Gs2B https://t.co/RYs9b6Utae

by CyT 17th May 2021

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Read all about it - @TriventoArg is now a TOP TEN wine brand, and Reserve Malbec the #1 selling red wine sku! via @AsianTrader https://t.co/OJ8vfE8dwh

by CyT 14th May 2021

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Trivento enters Top 10 Wine Brands, and Reserve Malbec takes #1 Red wine spot for the first time

by CyT 11th May 2021

@CYT_UK
A big moment for @TriventoArg as it breaks into the UK Top Ten Wine Brands for the first time - and also has the best-selling red wine! Full story here: https://t.co/sy8oR9BqD8 https://t.co/0g3pY9rDUh

by CyT 11th May 2021

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Jobs, jobs, jobs! @CyT_UK is hiring! https://t.co/4h69W6eyKP

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