Casillero del Diablo has announced Chilean-American actor Pedro Pascal as the star of its forthcoming global campaign.
Concha y Toro’s principal brand has always stood out for its striking cinematographic advertising campaigns featuring celebrated characters. In the new campaign for release in Autumn 2021, Pedro Pascal will breathe life into a new, mysterious and elusive character linked to the wine legend.
The actor is famous for his roles in a number of movies and series such as The Mandalorian, Wonder Woman 1984, Narcos and Games of Thrones. His success has once again been confirmed after being chosen as one of The Artists of the Year, according to Entertainment Weekly magazine.
“For Casillero del Diablo, the selection of Pedro Pascal as the new legend is a historic event, as it is the first time that we will have a global brand ambassador. He is a world-famous celebrity who is enjoying an extraordinary moment in his career. He is also originally from Chile, and shares many characteristics with our brand, such as sophistication, reliability and globality, among others”, said Casillero del Diablo Global Marketing Director, Sebastián Aguirre.
The new global campaign was recently filmed in Santiago, Chile and will be launched in the second half of 2021.