Concha y Toro UK News

Read about Concha y Toro UK, our wine brands, people and achievements

< Back to all news

Trivento competition winner to feature on TV idents

Mon 14 Oct 2019

Trivento competition winner to feature on TV idents
  • UK’s Number 1 Argentinean wine brand launches new idents across Discovery channels
  • Brand’s heavyweight ‘Real Life Bold Discoveries’ campaign has reached over 11 million consumers
  • Online competition invited consumers to share their own stories of ‘bold discoveries’
  • Winner Katie has her story brought to life in video and wins a trip to Argentina
  • Trivento, now a Top 20 wine brand, growing at +48% year on year*

Trivento, the UK’s best-selling Argentinean wine brand, has announced a winner for its recent     ‘Real Life Bold Discoveries’ campaign, which ran from May to July 2019. Consumers were invited to share their own stories in an online competition, which was then whittled down to a shortlist of three from over 1,000 entries received. Visitors to the site were then invited to vote for their favourite ‘Bold Discovery’.

Katie, the winner, has seen her ‘real life bold discovery’ – mastering the art of aerial performing using silks -   brought to life in a 30 second video and a series of 15 second idents. These will be shown on Discovery channels from the end of October, with the idents forecast to gain 7 million impacts in the run up to Christmas. She also wins a trip to Argentina.

Trivento’s partnership with Discovery channel which launched in 2018 has been helpful in driving sales for this market-leading brand. Trivento has grown by 48% in value over the latest 52 weeks, and is currently worth £44.7 Million, and well over half a million 9ltr case sales.*

 

*Nielsen, Total Market, 52w 7.9.19

@CYT_UK
A great recommendation for Diablo Dark Red by @midweekwines "...has skilfully integrated blackcurrant and raspberry fruit, good acidity, firm tannin and complex depth " https://t.co/tF0aHv7gT1 https://t.co/UNo9MX83Lf

by CyT 13th November 2019

News
Concha y Toro UK wins 'Convenience Wine Supplier of the Year'

by CyT 11th November 2019

@CYT_UK
RT @AsianTrader: Congratulations to @cyt_uk, winners of the Convenience Wine Suppliers of the Year 2019, sponsored by @HTDrinks #ATAWARDS…

by CyT 8th November 2019

@CYT_UK
Two amazing Brand Manager opportunities have just been announced @CyT_UK ; If you're a marketing star and want to join one of the UK's most dynamic wine companies, please check out our website https://t.co/4h69W6eyKP

by CyT 30th October 2019

News
Trivento launches 'Merry Malbec' Christmas label

by CyT 30th October 2019

@CYT_UK
Merry Malbec everyone - @TriventoUK launch festive label https://t.co/CuEyMropXf (via @HarpersWine)

by CyT 30th October 2019

@CYT_UK
Those seeking Hallowe'en treats - look no further. @SusyAtkins features @DiabloWine in her @Telegraph choices - "a sweetly ripe, rounded red, packed with plum jam and cassis flavours" https://t.co/UyPOkFN0XG

by CyT 28th October 2019

@CYT_UK
The winner of @TriventoUK 's Real Life Bold Discoveries competition will soon appear in the brand's latest ad campaign https://t.co/hqWTswbX1q via @AsianTrader

by CyT 25th October 2019

@CYT_UK
Here's @ConoSurWines Chief Winemaker Matias on the best sites for Pinot Noir in Chile, via @teamdb https://t.co/n55h7cnMj1 https://t.co/BXJ817cQPv

by CyT 16th October 2019

@CYT_UK
Good recommendation from @PlanetVictoria @Telegraph for @ConoSurWines "remarkably serious" Reserva Especial Riesling, "with flavours of lime zest and lime cordial" https://t.co/vEtCYvV4Ff https://t.co/QxbbMsGptv

by CyT 7th October 2019

@CYT_UK

A great occasion tasting all 31 vintages (1987-2017) of Don Melchor Cabernet Sauvignon with @JancisRobinson and winemaker Enrique Tirado @portland113 on Friday. The latest (2017) vintage is an exciting prospect indeed! https://t.co/8mKeGKXk5r

by CyT 7th October 2019

@CYT_UK
RT @richardsiddle: Why UK wine industry is taking direct action to fight duty increase. My analysis on @TheBuyer11 why likes of @CyT_UK #Tr…

by CyT 30th September 2019

News
Three Concha y Toro wines feature in The Times

by CyT 23rd September 2019

@CYT_UK
No less than three Concha y Toro brands feature in Jane MacQuitty's Top Five Off Licence brands @thetimes https://t.co/lYbkrA9kBn https://t.co/2PW84Ve1Qk

by CyT 23rd September 2019

@CYT_UK
Check out @jollyolly 's reccos from Chile this week, including the "mellow magic" of @ConoSurWines Bicicleta Viognier https://t.co/rfvnCNt8Fs https://t.co/xL9prJLi6J

by CyT 16th September 2019

@CYT_UK
RT @WineDrinkersUK: Happy #WineWednesday! Celebrate by signing up to our newsletter to get the latest updates on our campaign to #CutBackWi…

by CyT 21st August 2019