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Trivento enters Top 10 Wine Brands, and Reserve Malbec takes #1 Red wine spot for the first time

Tue 11 May 2021

Trivento enters Top 10 Wine Brands, and Reserve Malbec takes #1 Red wine spot for the first time
  • Leading Argentinean wine brand now a Top 10 wine brand*
  • Trivento Reserve Malbec the leading red wine (75cl sku) in this country**
  • Trivento now worth £99 Million in retail sales value
  • Growing at 71.9% in value YoY
  • Concha y Toro UK now have 3 wine brands in Top 10 (Casillero del Diablo, Isla Negra & Trivento)

Our Argentinean wine brand Trivento are celebrating a double first for the brand, as they became a Top 10 UK wine brand for the first time.

In the same period, Trivento Reserve Malbec (75cl sku) became the #1 red wine sold in the UK by value; It delivered over £76 Million in retail sales in the 52 weeks to 24.4.21

Trivento is now worth £99 Million in retail sales over the 52 weeks, and is growing at 71.9% in value over the same period. A year ago it was placed 18th in the Top wine brand ranking, and continues to grow faster than any other Top Ten brand by value.

Trivento marketing manager Preety Johl comments

“We are absolutely ecstatic about this double milestone for Trivento. It has continued to smash targets, winning greater distribution and building a loyal following, backed up by strong marketing campaigns which have aired on our TV screens at several points in the past 18 months. Ongoing partnerships with Discovery and now also with Channel 5 are adding more consumer touchpoints and helping to grow awareness further. For the Reserve Malbec to take the top red wine slot is phenomenal!”

Concha y Toro UK Commercial Director Clare Griffiths says

“This astonishing growth in what have been challenging conditions for all wine companies is great news and really validates our strategy of long-term marketing investment in our leading brands and working in partnership with our customers to drive category value. To have 3 brands now in the UK’s Top 10 is a moment to celebrate for everyone in the team here and in South America.”


*NielsenIQ, Total Market, value sales 52 weeks to 24.04.21

**NielsenIQ, Total Market, value sales by sku, 52 weeks to 24.04.21

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Read all about it - @TriventoArg is now a TOP TEN wine brand, and Reserve Malbec the #1 selling red wine sku! via @AsianTrader

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