Trivento, the UK’s No.1 Argentinean wine brand, has launched a seasonal label for its best-selling Reserve Malbec.
The limited production run sees the Trivento Reserve renamed ‘Merry Malbec’ and festive colouring added to the existing label design. The production run of almost 1 million bottles featuring the Merry Malbec label will start to appear on retailers’ shelves from now until Christmas.
Trivento’s partnership with Discovery channel which launched in 2018 has been a growth driver for this market-leading brand. Trivento has grown by 53% in value over the latest 52 weeks, and is currently worth £45 Million, and well over half a million 9ltr case sales.* (Nielsen, Total Market, 52w 5.10.19)