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Trivento now a Top 20 Wine Brand as "Real Life Bold Discoveries" campaign builds awareness

Tue 20 Aug 2019

Trivento now a Top 20 Wine Brand as "Real Life Bold Discoveries" campaign builds awareness

Trivento, the UK’s best-selling Argentinean brand, has become a Top 20 Wine brand for the first time, according to Nielsen data just released.

Trivento is the UK’s No 1 Argentinean brand, and Trivento Reserve the UK’s top selling Malbec. With Malbec now the UK’s third most popular red grape variety, sales show no sign of slowing. Trivento sold over 540,000 9 ltr cases in the UK over the past 52 weeks and the latest 12 weeks shows over 80% growth versus the same period in 2018.

Trivento’s success is due in part to a successful partnership with Discovery Channel which started in May 2018. Trivento has featured in a series of brand idents across Discovery’s documentary channels.

The brand also has a major online campaign in progress, where the public have sent in their own ‘Bold Discoveries’ to TriventoBoldDiscoveries.com; from the 847 entries received, 3 finalists have been chosen. A winner, to be chosen by public vote, will have their own ‘Bold Discovery’ immortalised in their own short film, and will also win a trip to visit Argentina, home of Trivento.

Source: Nielsen, Total Market, 52w to 13.7.19

@CYT_UK
Our very own Ian Prime is cycling AT LEAST 1,000 miles (or until he finds a pub that's open - whichever is the longer) in support of @drinks_trust and you can support him too! https://t.co/F2kfEekXpX https://t.co/gWicqPXM2D

by CyT 3rd June 2020

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Two new rosés launched to meet trend for lighter styles

by CyT 28th May 2020

@CYT_UK
We have TWO new rosés launching in the UK - @Trivento Malbec rosé and @ConoSurWines fabulous Pinot Noir rosé - read more here https://t.co/UrlBp6EQCz https://t.co/2PJnk02Y4H

by CyT 28th May 2020

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RT @HarpersWine: Cono Sur rolls out organic range @CyT_UK - Harpers Wine & Spirit Trade News https://t.co/HPPMJhc8KM

by CyT 20th May 2020

@CYT_UK
Good coverage of the twin harvest challenges faced in Chile this year by @conchaytoro via @HarpersWine https://t.co/TGc8euRZj3 https://t.co/XCyOhcKjKf

by CyT 14th May 2020

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Coronavirus conversations - Simon Doyle of @CyT_UK speaks to @teamdb today https://t.co/u93IeAB7Fa

by CyT 11th May 2020

@CYT_UK
"A great example of how well Argentina does with Malbec, even at an everyday price point." So says @midweekwines about the mighty @Trivento Reserve Malbec in today's recommendations https://t.co/4k7Ep459aO https://t.co/U87oAdLmxJ

by CyT 4th May 2020

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RT @teamdb: Chilean wine giant Concha y Toro has turned its research laboratory in Talca into a Covid-19 test centre. https://t.co/MPtxnKN…

by CyT 1st May 2020

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RT @BistroWineMan: #ConchayToro turns research lab into #Covid-19 test centre https://t.co/9f7ETx4voa via @teamdb

by CyT 30th April 2020

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RT @HarpersWine: Concha y Toro provides lab for Covid-19 testing - Harpers Wine & Spirit Trade News https://t.co/8EzNTnuS0t @CyT_UK

by CyT 30th April 2020

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Concha y Toro provides its research laboratory to process COVID-19 diagnostic tests

by CyT 29th April 2020

@CYT_UK
Superb with Salad: @ConoSurWines Bicicleta Viognier is recommended by @samwylieharris this week. "A real peach of a wine, Bicicleta stands out for its lush, ripe fruit." Thanks! https://t.co/oCfOFFKjSn https://t.co/lHPWO3ZkPm

by CyT 29th April 2020

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RT @HarpersWine: Trivento in new TV push - Harpers Wine & Spirit Trade News https://t.co/SpkGlthbqz @CyT_UK

by CyT 27th April 2020

@CYT_UK
A fascinating look at 'Ascending the ladder of branding' by @midweekwines featuring our very own @ConoSurWines Pinot Noirs https://t.co/Q35Mk4RRe6 https://t.co/tsDta2DOSS

by CyT 20th April 2020

@CYT_UK
Happy #MalbecWorldDay everyone, from the country's favourite Malbec brand! https://t.co/e7gafPI2KA @TriventoUK https://t.co/nC5O4mVD64

by CyT 17th April 2020

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Cono Sur Organic Pinot Noir voted 'Best Value Red Wine 2020' in Tim Atkin's Chile report

by CyT 16th April 2020