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Two new rosés launched to meet trend for lighter styles

Thu 28 May 2020

Two new rosés launched to meet trend for lighter styles

Concha y Toro UK are delighted to announce the launch of two new rosé wines. The great weather in the UK in May makes it the perfect time to introduce these additions - one each from market-leading brands Trivento and Cono Sur. 

Trivento Malbec Rosé

The Number 1 Argentinean wine brand* Trivento has just launched a Malbec rosé in the UK market (May 24th). The wine, sourced from the Valle del Uco in the Mendoza region, joins a range which includes mainland UK’s best-selling Malbec, Trivento Reserve. Trivento is now a Top 20 wine brand, and have recently featured their 'Real Life Bold Discoveries' campaign on mainstream TV.

Pinot Noir Rosé

Cono Sur launch their brand-new Pinot Noir rosé to build on the popularity of Pinot Noir (their chilled Pinot campaign having been a standout success in 2019), in a burgundy-style bottle. This will be available from June 2020.

 

Emma Ashton, Head of Marketing at Concha y Toro UK, says

“The well-publicised trend towards lighter styles of rosé is a real opportunity for New World producers to win new fans. Over-indexing with a younger shopper, rosé taps into a more upbeat occasion where wine traditionally under-trades."

 

 

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