Concha y Toro UK News

Read about Concha y Toro UK, our wine brands, people and achievements

< Back to all news

Casillero del Diablo creates the Coolest Table in Town

Tue 20 Jul 2021

Casillero del Diablo creates the Coolest Table in Town

The UK’s number one Chilean wine brand, Casillero del Diablo, has made the most of the heatwave as it welcomed white wine lovers to ‘The Coolest Table in Town' for three days.

Since the easing of lockdown restrictions and reopening of the nation’s favourite pubs, bars and restaurants, it has been near impossible to book a table, especially outdoors. With temperatures soaring in July, Casillero del Diablo worked with creative agency Publicis•Poke to develop an ingenious way of keeping diners cool during the summer heat.

The Coolest Table offered guests an exclusive three course meal and Casillero del Diablo white wine tasting pairing experience, with a handy addition of a button that releases a fine cooling mist so that diners can keep cool during the summer heat. The special installation tables were produced and installed by Out of Home (OOH) media and infrastructure company Clear Channel UK.

 

‘The Coolest Table’ campaign activation has been brought to life thanks to a collaboration between Publicis•Poke and PR agency Red Consultancy, which was responsible for consumer and influencer engagement, wine tasting pairings, and arranging the partnership with the Restaurant L’Osteria in Southampton where the table was built.

Claire Raine, Marketing Manager for Casillero del Diablo, said: “Casillero is famous for our red wines which are enjoyed by many around the world. But with the sun now turning up the heat, you can’t beat a glass of chilled white wine. The south is the white wine lovers’ capital of the UK, so where better to create an opportunity for our customers to take a seat at the Coolest Table in town?”

The Coolest Table is part of Casillero del Diablo’s ‘Summer White Wines’ campaign and is the first time its parent brand, Concha y Toro UK, has invested in a nationwide campaign that specifically supports a range of white wines.

@CYT_UK
Jane MacQuitty in @TheTimes picks out @ConoSurWines Bicicleta Viognier as a Star Buy this week in her piece on the new 2021 vintage wines https://t.co/8F3hWAdncn (£) https://t.co/GQIvupvywf

by CyT 21st September 2021

News
Viña Concha y Toro joins global biodiversity network

by CyT 13th September 2021

@CYT_UK
We are delighted to see @CasilleroDiablo described as the 'standout champion' in this @guardian piece on big, but good brands by @Daveydaibach https://t.co/di6NIbIgQo https://t.co/ffPpANPLxl

by CyT 13th September 2021

@CYT_UK
We're delighted to say that @conchaytoro has been shortlisted for the prestigious Drinks Company of the Year at the @teamdb Drinks Business Awards 2021 - see the whole list here https://t.co/sj2g6s4aLO https://t.co/20reUHRAkH

by CyT 24th August 2021

@CYT_UK
Big news from Mendoza as @TriventoArg is named the top-selling Argentine wine brand in the world (via @HarpersWine ) https://t.co/LvXGrUuxae https://t.co/pBzOQSSSF0

by CyT 22nd July 2021

@CYT_UK
As temperatures soar in sunny Southampton, @CasilleroDiablo created The Coolest Table in Town https://t.co/9VlkyXjn5w https://t.co/c9nSeMbj9B

by CyT 20th July 2021

News
Casillero del Diablo launch exciting new consumer campaign supporting white wine sales

by CyT 2nd July 2021

@CYT_UK
As the sun's out, check out @CasilleroDiablo 's latest ad campaign featuring temperature-sensitive ads! https://t.co/YjoT6NbmJW https://t.co/bNv4A1fO30

by CyT 2nd July 2021

@CYT_UK
A great @timatkin interview with @geriswine , the horse-riding, guitar serenading @TriventoArg Chief Winemaker https://t.co/iUBYaej414 and featuring some delicious Malbec too! https://t.co/kschWvGyT8

by CyT 28th June 2021

News
Pedro Pascal announced as star of new Casillero del Diablo global campaign

by CyT 24th June 2021

@CYT_UK
Have you watched @ConoSurWines fab new eco-friendly wine ad on @YouTube ? Check it out here https://t.co/dljub5QSs8 https://t.co/KzJsmGZ7Cm

by CyT 14th June 2021

@CYT_UK
Fantastic to see @TriventoArg Reserve Malbec feature in @Decanter "Weekday Wines" section this month as their High Street Choice: "Cracking value... a real crowd pleaser for the money." https://t.co/ugBeG8MZOf https://t.co/GkvNpHKoMZ

by CyT 7th June 2021

@CYT_UK
RT @HarpersWine: Hollywood star Pedro Pascal becomes Casillero del Diablo ambassador - Harpers Wine & Spirit Trade News https://t.co/AqtqJ…

by CyT 2nd June 2021

News
Cono Sur launch new digital campaign

by CyT 26th May 2021

@CYT_UK
RT @teamdb: Chilean wine brand Cono Sur is to launch a major digital advertising campaign this week to promote its eco-credentials. https:…

by CyT 24th May 2021

@CYT_UK
Great to see @CasilleroDiablo Tempranillo is featured as a Wine of the Week by @PlanetVictoria in @Telegraph - "Tempranillo is the rioja grape and in Casillero’s iteration it is a very smooth red featuring soft strawberry flavours..." https://t.co/LyN8H0Gs2B https://t.co/RYs9b6Utae

by CyT 17th May 2021