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Cono Sur ‘Chill & Win’ campaign tops 50,000 entries

Wed 22 Jul 2020

Cono Sur ‘Chill & Win’ campaign tops 50,000 entries

Renowned Chilean wine brand Cono Sur’s latest marketing campaign ‘Chill & Win’ notched up its 50,000th participant this week, and also saw its top prize of £10,000 claimed as UK
wine shoppers jumped at the chance to win big prizes.


The competition was inspired by the success of Cono Sur’s 2019 Chilled Pinot Noir campaign, which encouraged wine drinkers to enjoy their red wines chilled during warm summer months. The campaign wanted to show that lighter red wines can benefit from gentle chilling, and Cono Sur’s famous bicycle icon on limited edition, heat-sensitive front labels turned blue when the wine was chilled to the best temperature for warm weather enjoyment.


For this year’s ‘Chill & Win’ campaign, the back label on the promotional Bicicleta  bottles has a peel-off feature with a competition code which purchasers can enter into a dedicated website. Cash prizes are on offer: five of 10 possible prizes of £1,000 have already been claimed, and the single top prize of £10,000 was won on 14th July by a wine shopper in Poole in Dorset.


The Chill & Win labels feature on thousands of Bicicleta Pinot Noir, Viognier and Sauvignon Blanc bottles.


Heather Jones, Cono Sur Marketing Manager in the UK, says
“We’re thrilled with the response to this campaign. 50,000 entries is well ahead of our predictions and helping people understand they can chill their Bicicleta Pinot Noir in the same way they usually chill their Sauvignon Blanc and Viognier.”

 

The Chill & Win campaign continues this summer whilst stocks last.

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@CYT_UK
So great to see @ConoSurWines Pinot Noir rosé chosen by @knackeredmutha on @SaturdayKitchen and enjoyed by @JamesMoir10 & @matt_tebbutt to accompany @_SocialCompany Jason's languoustines https://t.co/seqfvIs8aH https://t.co/rwuP840kNu

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by CyT 7th October 2020

@CYT_UK
Another great accolade for @TriventoArg- the Reserve Malbec has just been awarded 93 points in @Decanter World Wine Awards https://t.co/fTS5RElrDr #DWWA https://t.co/vAs50AgkkT

by CyT 7th October 2020

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Cono Sur wins Consumer Campaign of the Year

by CyT 2nd October 2020

@CYT_UK
Huge congrats to @ConoSurWines for winning "Best Consumer Campaign" @teamdb awards with their 'Licence to Chill' Pinot campaign last year #DBawards2020 https://t.co/qfQbzNyaKW

by CyT 1st October 2020

@CYT_UK
Calling all Marketing Managers and Commercial Finance Analysts! @CyT_UK is hiring - see the opportunities here: https://t.co/4h69W6eyKP

by CyT 29th September 2020

@CYT_UK
A brilliant article about Pinot Noir and how @ConoSurWines have "achieved the impossible" with the heartbreak grape via @teamdb https://t.co/c3LnV9eyBi

by CyT 24th September 2020

@CYT_UK
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RT @GlobalGoodAward: Huge congratulations to Gold winner @NorwichCC, Silver @CyT_UK @ConoSurWines and Bronze @childbase Partnership in this…

by CyT 16th September 2020

@CYT_UK
We are delighted to be shortlisted for Drinks Company of the Year at the @teamdb Awards 2020, and to see @ConoSurWines and @TriventoUK marketing campaigns shortlisted too! Read more https://t.co/3p0NlTjxFG https://t.co/XMkvWCTBn9

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Wellbeing trend fuelling organic wine sales: interesting @teamdb piece featuring our own @ConoSurWines https://t.co/SuSd7hmLd9

by CyT 24th August 2020