Concha y Toro UK News

Read about Concha y Toro UK, our wine brands, people and achievements

< Back to all news

Cono Sur ‘Chill & Win’ campaign tops 50,000 entries

Wed 22 Jul 2020

Cono Sur ‘Chill & Win’ campaign tops 50,000 entries

Renowned Chilean wine brand Cono Sur’s latest marketing campaign ‘Chill & Win’ notched up its 50,000th participant this week, and also saw its top prize of £10,000 claimed as UK
wine shoppers jumped at the chance to win big prizes.


The competition was inspired by the success of Cono Sur’s 2019 Chilled Pinot Noir campaign, which encouraged wine drinkers to enjoy their red wines chilled during warm summer months. The campaign wanted to show that lighter red wines can benefit from gentle chilling, and Cono Sur’s famous bicycle icon on limited edition, heat-sensitive front labels turned blue when the wine was chilled to the best temperature for warm weather enjoyment.


For this year’s ‘Chill & Win’ campaign, the back label on the promotional Bicicleta  bottles has a peel-off feature with a competition code which purchasers can enter into a dedicated website. Cash prizes are on offer: five of 10 possible prizes of £1,000 have already been claimed, and the single top prize of £10,000 was won on 14th July by a wine shopper in Poole in Dorset.


The Chill & Win labels feature on thousands of Bicicleta Pinot Noir, Viognier and Sauvignon Blanc bottles.


Heather Jones, Cono Sur Marketing Manager in the UK, says
“We’re thrilled with the response to this campaign. 50,000 entries is well ahead of our predictions and helping people understand they can chill their Bicicleta Pinot Noir in the same way they usually chill their Sauvignon Blanc and Viognier.”

 

The Chill & Win campaign continues this summer whilst stocks last.

News
Trivento launches Easter campaign across 4 key markets

by CyT 26th March 2024

News
JOY is POY (Product of the Year)

by CyT 25th January 2024

News
JOY wins Best Wine Launch in The Grocer Top Product Awards

by CyT 18th December 2023

News
Viña Concha y Toro brings forward its goal of net zero emissions by 10 years

by CyT 7th December 2023

News
Trivento out of home and digital campaign ramps up festive push

by CyT 28th November 2023

News
Casillero del Diablo celebrates quality and growth at London event

by CyT 6th July 2023

News
Cono Sur launches major on-pack campaign promoting sustainability

by CyT 24th May 2023

News
Trivento celebrates World Malbec Day in London

by CyT 26th April 2023

News
Cono Sur Bicicleta launches fresh new look for 2023 as part of new marketing campaign

by CyT 14th April 2023

@CYT_UK
Fantastic review by @timatkin for the mighty @CasilleroDiablo Cabernet Sauvignon - "Subtly wooded, with classic blackcurrant pastille, mint and fresh herb flavours and a whisper of oak spices. Outstanding at the price." 90 pts https://t.co/SbIQwD2pfW https://t.co/0gmz5OZq0G

by CyT 17th March 2023

@CYT_UK
Important article on Climate Mitigation on @JancisRobinson .com, quoting Valentina Lira of @conchaytoro : "You have to have a clear path, a clear vision, a clear plan. Know what your main topics are. And then, the most important thing – measure!" https://t.co/rpwC3sZVw3

by CyT 6th March 2023

News
Concha y Toro celebrates B Corp Month

by CyT 6th March 2023

@CYT_UK
Fantastic to see @ConoSurWines Reserva Especial Riesling chosen by @jollyolly on Saturday Kitchen. Olly says "it's intense, it's bright, it's refreshing, but it has a lovely aromatic twist to it." Watch the whole thing at https://t.co/mJM6elGw6E (56 mins) https://t.co/k60OJdj7pW

by CyT 27th February 2023

@CYT_UK
Guess who's back? The World's Greatest Thief returns to the screen as Pedro Pascal stars in The Last of Us - full story via @AsianTrader https://t.co/otbRvpKb4J @CasilleroDiablo https://t.co/xsZNUevzcf

by CyT 16th January 2023

@CYT_UK
Great to see @conosurwines Bicicleta Viognier in @JaneClareWine 's top bottles of 2022: Jane says "here we have the next best thing (to Condrieu) at a fraction of the price... a bottle that's bound to please." https://t.co/TyweS5gxii

by CyT 29th December 2022

@CYT_UK
Flashback to November in Miami as @CasilleroDiablo welcomed influencers and contest winners from countries incl Chile, Mexico, Brazil, USA, UK, and Colombia. Highlight of the event was meeting Global Brand Ambassador Pedro Pascal (here with Sebastian Aguirre of @conchaytoro) https://t.co/zBgdoH69rn

by CyT 21st December 2022